Proven Campaign
Case Studies.
Explore how leading brands turn exhibition booths and retail pop-ups into high-traffic competitive experiences.
FIXTO @ IMTEX Forming Expo
Industrial Modular Fixtures & Tooling • International Exhibition Center
Passive Displays Failed to Engage Industrial Buyers
At IMTEX Forming, over 200 industrial fixture manufacturers were competing for visitor attention. Traditional static tool racks resulted in passersby walking past without trying the products.
The Timed Tool Assembly Speed Battle
FIXTO installed illuminated PRESSO buttons on a central assembly station connected to a 65-inch stage TV leaderboard. Visitors hit PRESSO to start the clock, assembled the modular fixture, and slammed PRESSO to stop the timer.
Experiential Elements Implemented:
Large Stage TV Leaderboard
Scores updated in real-time across 50m booth area
Emcee Live Commentary
Live host called out millisecond race leaders
Haptic Sound & Light Flash
RGB light halos flashed gold on high scores
QR Code Voucher Lead Capture
Winners scanned QR badge to claim tool sets
3,400+
Physical Presses Recorded
85%
Lead QR Badge Scans
4.2x
Dwell Time Boost vs Competitors
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